Modules 1: Impulsions pour l’utilisation de l’IA dans la clientèle de détail

Artificial intelligence (AI) is fundamentally changing the retail industry by improving the customer experience and making operations more efficient. Dans this module, we will show you how AI technologies can support the entire purchasing process, from planning to aftercare. You will learn about the role of intuitive user guidance, personalized recommendations and efficient operating processes and how these can be implemented using AI. The aim is to show you how you can use AI in your company to sustainably improve processes and the customer experience.

Contents

Investigation of AI applications to support the purchasing process and improve the customer experience (Investigation of AI applications to support the purchasing process and improve the customer experience).

Presentation individuelle et personized information presentation are considered basic prerequisites for the acceptance and efficiency of future assistance systems. How can these be guaranteed?

Préparation des technologies that support the entire shopping process — from planning and preparing the purchase, to support while strolling through the Supermarket, to tracking after the purchase.

Modules 2: Concepts d’interaction innovante au point de sale

How can innovative interaction concepts improve the customer experience at the point of sale (PoS)? WE answer this question in this training course. WE veut introduce you to the most important current developments and technical implementation options for greater interaction between your customers and your staff. Using examples pratiques, we will show you how important the use of digital technologies is for creating an interactive and social space at the PoS.

Contents

Préparation de concepts innovants pour la conception de l’interaction douanière au point de sale.

Analysis of the technical possibilities and challenges of implementation at the POS.

Discussion about the importance of an appealing customer experience and its influence on customer loyalty (discussion about the importance of an appealing customer experience and its influence on customer loyalty).

Modules 3: AI in retail: processus d’optimisation et d’analyse des données avec le numérique twin

Are you already aware of the diverse potential offered by the use of digital Twins in retail? By using digital Twins, processes and workflows can be optimized and data analyse can be carried out that provide insightful findings for your company. In this training we will show you how virtual store models can be used to improve product placement and operations. You will learn how how digital Twins and AI analytics are used to Optimize your strategies and increase customer satisfaction by developing a deep understanding of the connection between the real and virtual worlds in retail.

Contents

The basics of digital Twins and their benefits for retailers (The basics of digital Twins and their benefits for retailers).

Techniques et tools for data collection and analysis for the optimization of business processes.

Examples pratiques pour l’utilisation.

Modules 4: «Digital product passport»: Data along the product chain

The Digital Product Passport plays a key role in promoting transparency and sustainability in the product chain. Thanks to a so-called «product memory», it enables informations to be collected from the first to the last step of the product chain. In this training course, we will show you how to successfully implement the Digital Product Passport. You will learn how collecting information about the entire life cycle of a product can improve traceability and make the use of resources more responsible (You will learn how collecting information about the entire life cycle of a product can improve traceability and make the use of resources more responsible). The aim of the module is to deepen the understanding of the practical application of the Digital Product Passport and to demonstrate its benefits for efficiency, compliance and customer loyalty.

Contents

Introduction to the concept of the Digital Product Passport and its role in sustainability and transparency (Introduction to the concept of the Digital Product Passport and its role in sustainability and transparency).

Discussion of the technological requirements and solutions for implementing the Digital Product Passport (Dicussion of the technological requirements and solutions for implementing the Digital Product Passport).

Examination of application examples and advantages of the Digital Product Passport for companies and consumers (Examination of application examples and advantages of the Digital Product Passport for companies and consumers).