Generation of SEO-optimised seminar descriptions
Integration of generative artificial intelligence in marketing processes
CHALLENGE #1
How can the AI-supported generation of product descriptions be improved?
CHALLENGE #2
Which methods are suitable for enriching existing texts with SEO-optimised keywords?
CHALLENGE #3
How can digital visibility be strengthened through the use of generative AI?
About the project
Project goals
The project includes the provision of a tool for the intelligent SEO optimisation of seminar descriptions.
The tool analyses historical texts, researches relevant keywords and enriches the texts in a targeted manner to improve the visibility and accessibility of seminars on the Internet.
The measures are intended to ensure that the seminar descriptions are optimally found on the Internet and thus reach more participants.
Initial situation
Optimising seminar descriptions to increase digital visibility required a careful balance between several critical factors.
On the one hand, costs must be kept under control so as not to exceed the budget.
On the other hand, the quality of the texts is of great importance, as only high-quality and appealing content can effectively address the desired target group.
In addition, process optimisation is necessary in order to make operational processes efficient and use resources optimally.
The three aspects – cost control, text quality and process optimisation – must be reconciled in order to achieve a successful and sustainable increase in the digital visibility of seminar descriptions.
COMPANY DESCRIPTION
The external support and the targeted selection of tools made our decision easier, as the advantages and disadvantages were clearly demonstrated.
The resulting time savings were a great benefit for us.
Tim Kipper Senior Online Manager
Procedure
This project was realised through a structured process.
This involved a consultation session to identify challenges, an ideas workshop, comprehensive tool research and prototyping with potential providers.
The aim of this process was to find and implement the optimal SEO tool for seminar descriptions.
Project result
The measures implemented led to a significant increase in the visibility of the seminars through SEO optimisation, a more precise target group approach and a significant improvement in operational efficiency.
The most important findings from the project
What TÜV Saarland Education + Consulting GmbH says about the cooperation with EDIH Saarland
The digitalisation project has led to new innovative ideas for follow-up measures.
The support of the EDIH in the digitisation project has significantly advanced our project.
WE very are satisfied with the project result.