Generation of SEO-optimized seminar descriptions
Integration of generative artificial intelligence in marketing processes
About the project
Project goals
The project includes the provision of a tool for the intelligent SEO optimization of seminar descriptions.
The tool analyzes historical texts, researches relevant keywords and enriches the texts in a targeted manner to improve the visibility and accessibility of seminars on the Internet.
These measures are intended to ensure that the seminar descriptions are optimally found on the Internet and thus reach more participants.
Initial situation
Optimizing seminar descriptions to increase digital visibility requires a careful balance between several crucial factors.
On the one hand, costs must be kept under control so as not to exceed the budget.
On the other hand, the quality of the texts is of great importance, as only high-quality and appealing content can effectively address the desired target group.
In addition, process optimization is necessary in order to make operational processes efficient and use resources optimally.
These three aspects – cost control, text quality and process optimization – must be reconciled in order to achieve a successful and sustainable increase in the digital visibility of seminar descriptions.
COMPANY DESCRIPTION
The external support and the targeted selection of tools made our decision easier, as the advantages and disadvantages were clearly demonstrated.
The resulting time savings were a great benefit for us.
Tim Kipper Senior Online Manager
