You want to know how to develop customer-centric business models or already can adapt existing business models? In this workshop you will learn the "Lean Startup method according to Eric Ries. Find out how to use Minimum Viable Products created, collect honest customer feedback and based on business model adjustments to be successful in the market. Although the name of the Lean Startup method is a exclusive focus on start-ups suggests that this workshop provides equally relevant insights. for SMEs that are no longer in the start-up phase.
Contents
- Introduction to Eric Ries’ Lean Startup methodology.
- Presentation of the”Build–Measure–Learn“-Cycle.
- Minimum Viable Products (MVP) exercises.
- Presentation of the “pivot” – how to adapt business models.
- Exercises to adapt business model components.
Objective/benefits
- They develop an understanding of the Lean Startup method.
- They will be able to develop customer-centric business models with the help of MVPs.
- They learn how to get and use honest customer feedback to adapt business models.
audience
- Interested parties from start-ups and SMEs.
- No prior knowledge required.
This is a cooperation event together with the Small and medium-sized digital centre Saarbrücken.
registration
The application is made via the cooperation website: here
