Artificial Intelligence is the large Promise the Presence and the future — Improved efficiency, Automation, Adding value. But while much about the Chances spoken will, staying the costs are often: in the Background. Worthwhile yourself the Deployment of AI really? This Lecture provides one CostUtility–Balancing based on concretely Examples from the Marketing.
Contents
- Basic knowledge: How does Artificial Intelligence help with day-to-day marketing tasks?
- Why is it relevant to use AI in marketing?
- Example of calculation: AI in the company – Costs/benefits
Benefits/objectives
- They build basic knowledge of existing use cases through artificial intelligence on
- You will get an insight into an example calculation that compares the costs of AI with the benefits of a marketing manager’s example.
audience
- Staff from marketing and distribution from SMEs or managers who are present in the Want to upskill AI in marketing
- Prior knowledge: You should be able to imagine something under the term AI
Speaker
- Sebastian Akinci
- s.akinci@digitalzentrum-saarbruecken.de
This is a cooperation event together with the Small and medium-sized digital centre Saarbrücken.
registration
The application is made via the cooperation website: here
