Artificial intelligence (AI) is fundamentally transforming the retail sector by improving the customer experience and making operations more efficient. In this module, we show you how AI technologies can support the entire purchasing process from planning to follow-up. They learn about the role of intuitive user guidance, personalised recommendations and efficient operations and how these can be implemented through AI. The aim is to show you how to use AI in your company to sustainably improve processes and customer experience.
What you expect
- Uses of AI in trade: Find out how artificial intelligence improves the customer experience and optimises processes.
- Understanding technological innovation: Understand the importance of AI technologies and their use in trade to improve customer loyalty and efficiency.
- Develop forward-looking strategies: Learn how future-oriented approaches with AI can transform trade in a sustainable way.
Contents
- Areas of use of AI in trade: Explore AI applications to support the purchasing process and improve customer experience.
- Intuitive user-friendliness: individual preferences and personalised information presentation are seen as prerequisites for the acceptance and efficiency of future assistance systems. How can these be ensured?
- Technologies for a Connected Society: Presenting technologies that support the whole purchasing process – from planning and preparing the purchase, through the supermarket’s support to locking, to post-purchase follow-up.
Their usefulness:
- Understanding AI applications in commerce: They acquire a sound understanding of the scope of application of AI in trade.
- Strategies to improve the customer experience: Develop capabilities to improve customer experience through the use of AI.
- Innovation capacity: They are able to identify and implement innovative technology solutions for trade.
audience
- Interested parties from: Retail, wholesale, catering, business, research
Prize: EUR 650 (all four modules: EUR 2.600)
ATTENTION: Thanks to public support, You do not have to pay the training fee, and participation is free of charge!
Contact persons:
- Eileen Marra (e.marra@edih-saarland.de)
This training is part of the AI in commerce training series as Module 1. The modules are not built on each other and can therefore be visited independently of each other and in any order. You could also be interested in the following event: Module 2, ‘Innovative interaction concepts at the Point of Sale’ (4.7.2025, online).