Saar Digital Forum 2025 – AI at business

Saar Digital Forum 2025 – AI at business

When
22. May 2025    
09:30 - 14:00
 
 
Where
SMEs Digital Centre Saarbrücken
C/o ZEMA gGmbH, Eschberger Weg 46, 66121 Saarbrücken

AI in the company

Saarbrücken’s SME Digital Centre is also hosting the Saar Digital Forum this year. Exciting presentations, technologies and application examples provide you with useful information on the topic “AI in business”. Topics such as “AI and sustainability” or which funding programmes can support your project will also be discussed on this day.

Sharing and networking with other participants and our speakers is an opportunity to gather valuable input for your business!

 

Objectives of the event

  • They learn about practical methods and applications for process optimisation using artificial intelligence.
  • Find out how Artificial Intelligence can help to become more sustainable
  • You will get an overview of the cost-benefit balance for the use of Artificial Intelligence.

 

Programme

  • At 9:30
    Inlet
  • 10:00 a.m.
    Greeting
     — Klaus Dittrich (journalist, PR consultant & Coach)
  • 10:05 a.m.
    Welcome words — Tobias Raab (Decree for Economic, Social Affairs and Digitalisation – City of Saarbrücken)
  • 10:15 a.m.
    Keynote — Speaker: Tobias GREFF (Central Centre Saarbrücken)
  • 10:25 a.m.
    Green by AI
     — Speaker: Prof. Dr. Matthias Vette-Steinkamp (Mittelstand-Digital Zentrum Saarbrücken)
    The presentation “Green by AI” presents how Artificial Intelligence as a key technology can contribute to sustainable and resource-efficient production processes. Concrete examples of practice show potentials to achieve environmental objectives in an efficient and targeted manner, particularly in the case of SMEs. It focuses on optimising energy and material consumption and reducing the carbon footprint through smart, data-based decision-making processes.
  • 10:45 a.m.
    AI for process optimisation – From modelling to automation
     — Speaker: Sarah Rübel (Mittelstand-Digital Zentrum Kaiserslautern)
    Artificial intelligence can be used at all stages of business process management, from process identification, analysis and re-design to automation and monitoring. We address practical methods and applications that help optimise data-based processes and make them more efficient.
  • 11:05
    Pause
  • 11:20 a.m.
    AI Cost Benefits – Application Example Marketing
     — Speaker: Sebastian Akinci (EDIH Saarland)
    Artificial intelligence is the great promise of the present and future – efficiency gains, automation, value creation. But while there is a lot of discussion about opportunities, costs often remain in the background. Is the use of AI really worthwhile? This presentation provides a cost-benefit balance on the basis of concrete examples from marketing.
  • 11:40 a.m.
    Panel discussion: AI as a game changer
     (Martin Dukek, Sarah Rübel, Prof. Dr Matthias Vette-Steinkamp, Thorsten Bost, ting Beratungs-GmbH)
  • 12:20 a.m.
    Pause
  • 12:35 a.m.
    AI and cybersecurity: Between hype and reality — Speaker: Martin Dukek (Cybersecurity Transfer Centre)
    AI and cybersecurity – two hype topics where promises and threat scenarios often overshadow reality. But what is really the case? A sober classification between progress and fiction.
  • 12:55 a.m.
    Support programmes for AI and digitalisation projects
     — Speaker: Sabine Betzholz-Schlüter (Mittelstand-Digital Zentrum Saarbrücken)
    Support programmes provide additional incentives for companies to invest in digitalisation. The presentation shows how they can benefit in a targeted way from state subsidies and what current funding opportunities effectively support businesses.
  • 1:10 p.m.
    Get Together & Networks

 

audience

  • Entrepreneurs, masters and project leaders accompanying the digital transformation of the company
  • Decision-makers, technicians and stakeholders from small and medium-sized enterprises
  • Process and digitalisation officers

 

Speaker

 

This is a cooperation event together with the Small and medium-sized digital centre Saarbrücken.

registration

The application is made via the cooperation website: here