AI in marketing: Analysts and supporters in the digital era are marketing far more than simply sending messages. It is about reaching the right people at the right time with the right content. Artificial intelligence (AI) can play a supportive and crucial role. AI has the potential to share your marketing strategy...
Innovation management: Success factors in the focus on innovation are key to ensuring competitiveness and sustainability in the future. SMEs should also recognise innovation as a driver of growth in order to make them fit for the future in the fast-moving business world. Innovation management enables SMEs to actively shape structural change. This may include the introduction of new product solutions/services, the optimisation of internal processes, or...
Industry 4.0: With AI through the 4th Industrial Revolution What is Industry 4.0? After the first industrial revolution, which discovered the use of steam power for machines, by applying electricity to mass production in the second industrial revolution, the fourth industrial revolution continued what began with the third revolution with computers, IT and automation: Industry...
Potential for SMEs through machine learning In recent years, Artificial Intelligence (AI) has evolved from a theoretical concept to a landmark reality that permeates almost all areas of our daily lives. We are dealing with it in the entertainment industry, in assistance systems, in financial products and search engines, and even on websites. But for a long time, AI is no longer alone...
