AI in marketing: analyst and supporter In the digital age, marketing is much more than just sending messages. Rather, it is about reaching the right people at the right time with the right content. Artificial intelligence (AI) can play a supporting and decisive role here. AI has the potential to revolutionise your marketing strategy and...
Innovation is key to ensuring competitiveness and sustainability in the future. SMEs should also recognise innovation as a driver of growth in order to make them fit for the future in the fast-moving business world...
Innovation management: Focus on success factors Innovative strength is the key to securing competitiveness and sustainability in the future. SMEs should therefore see innovation as a driver for growth in order to position themselves for the future in the fast-moving business world. Innovation management enables SMEs to actively shape structural change. This can include...
Industry 4.0: With AI through the 4th industrial revolution What is Industry 4.0? After the first industrial revolution, which discovered the use of steam power for machines, through the application of electricity in mass production in the second industrial revolution, the fourth industrial revolution continued what the third revolution began with computers, IT and automation:...
After the first industrial revolution, which discovered the use of steam power for machines, by applying electricity to mass production in the second industrial revolution, the fourth industrial revolution continued what began with the third revolution with computers, IT and automation...
©Adobe Stock/211011621 3D PrintPrototyping made easy! 3D Printing is an additive manufacturing process that is particularly suitable for prototype construction, individual pieces and components with complex geometry. Here, a computer-generated 3D model is divided into individual layers and then assembled in layers. Depending on the printing technique used, plastics, synthetic resins or metals may be printed 3D...
3D printingPrototyping made easy! 3D printing is an additive manufacturing process that is particularly suitable for prototype construction, individual items and components with complex geometries. Here, a computer-generated 3D model is divided into individual layers and then built up layer by layer. Depending on the printing process used, plastics, synthetic resins or metals can be...
©Adobe Stock/481445980 Enterprise resource planning system (ERP)One small step towards digitalisation, one giant leap towards demand planning! An enterprise resource planning system (ERP system) provides cross-functional support for all of a company’s business processes. It consists of modules for the areas of procurement/materials management, production, sales, research and development, human resources, finance and accounting, controlling,...
©Adobe Stock/237101912 Enterprise Resource Planning System (ERP)A small step in digitalisation, a big step in needs planning! An Enterprise Resource Planning (ERP) system is used to support all business processes in an enterprise across functions. It consists of modules for procurement/materials, production, distribution, R & D, human resources, financial and accounting, controlling, etc. The modules are based on a common data base...
©Adobe Stock/334147991 Hybrid WorksWork together everywhere! Hybrid work defines the continuum of operational cooperation from face-to-face to remote work (mobile work or home office), including across teams. Prototyping and demonstrators of existing cross-industry deployment SMEs are suitable for the current state of play The future-proof working models no longer consist of in-person work, including the coronavirus crisis. Many companies were forced, employees...
