©Yogastudio Düwel-Bergem
Yogastudio Düwel-Bergem: From internal balance to successful web presence
CHALLENGE #1
Optimise website: How can the website be adapted to better find internet search engines?
CHALLENGE #2
Social media as an advertising tool: How can channels such as Facebook or Instagram help raise awareness?
CHALLENGE #3
Implement ideas: How can ideas be realised using graphics and AI tools?
About the project
Project objectives
The aim of the project was to ensure the visibility and reach of the Yogastudio Düwel—Bergem increase sustainably and thus expand the customer base. To this end, the existing The website is fully optimised;, to achieve a better position in the search results and thus a better findability. In addition, the privacy statements have been updated to ensure legal certainty. In addition, a professional presence on selected Social—Media platforms are established to reach out to new audiences, increase brand awareness and strengthen ties with existing customers.
Baseline
The Yogastudio DüwelBergem already had a website published a few years ago. However, there were potential for optimisation in terms of online presence and findability in search engines. So far, the studio has not been on any Social—Media platform present and operators had: limited digital prior knowledge and little experience in dealing with related tools and policies. The acquisition of customers was therefore: in the past: mostly through personal recommendations and mouth propaganda. Given the low Degree of digitalisation the growth of the studio should be targeted. A sticken painted by the operator served as a central re-identification feature and should also: in the future be retained as a trade mark. It has been included in the design of the website and the Social—Media presence integrated.
©Yogastudio Düwel—Bergem
DESCRIPTION OF COMPANY
We particularly appreciate how understandable and illustrative all information is providedUrden. The open way, responding to our individual needs and good accessibilityTthe cooperation is very pleasant.
Roman Bergem &
Karin Düwel—Bergem
Approach
The project revised the existing website and optimised it for search engines, English Search Engine Optimisation (SEO). The focus was on on-page actions such as Meta Tags, a clear heading structure, old text for images, increased charging speed, and local SEO elements, in particular through the creation of a Google corporate profile. In addition, a news section was set up, which was regularly provided with content for the weekly update. The creation of backlinks also contributed to improved placement in search results. In parallel, data protection issues have been clarified to ensure the legal certainty of the online presence. In addition, the yogastudio was registered in various yoga registers in order to increase visibility within the industry.
Another focus was on building a social media presence. Channels were created on Instagram and Facebook and linked to the website. A common corporate design and visual content for the social media displays were jointly developed to support them. As part of a training course, the two operators received practical training: They learned how contributions are produced, what content is particularly suitable, what needs to be taken into account when describing the channels, and which tools can facilitate the workload.
In addition, posters were created for the yogastudio and tips for the targeted application of the offers were provided both offline and online. Finally, the optimised website and the newly established social media channels were handed over to the Yogastudio Düwel-Bergem, so that they can be managed and continued independently in the future.
Result of the project
By relaunching the website, including the inclusion of the new social media channels, the yogastudio significantly strengthened its online presence. The success of these measures is also reflected in the outcome of the Ionos website checker: With an evaluation of 95 % the page is considered to be almost perfectly optimised and ‘always improveable’. Facebook and Instagram enabled direct communication with existing and potential customers. This led to a noticeable increase in reach, increased awareness and new customer gains. For example, in September alone, the Instagram profile of the yogastudio was viewed 800 times and the website attracted almost 1000 visitors during this period – an average of 50% more than before the relaunch. The studio also developed a higher affinity to online platforms and increased awareness of publicly effective activities. In addition, the project work also created a growing openness in the use of AI tools such as ChatGPT.
Lessons Learned:
- Digitalisation as a growth factor: The project showed that low levels of digitalisation can also be overcome if hands-on training is provided and appropriate tools are provided. This increased trust in digital platforms and their benefits for business development.
- Openness to new technologies: Addressing AI tools such as ChatGPT showed that digital innovations can not only be accepted, but can also be actively used in everyday work – an important step towards modern ways of working.
- The added value of social media in terms of reach and customer loyalty became clear. The creation and use of Facebook and Instagram made it clear that social media enable direct and personal communication with existing and potential customers, thereby significantly increasing awareness and reach.
Main lessons learned from the project
This is what Yogastudio Düwel-Bergem says about cooperation with the Saarland EDIH
The support provided by the digitalisation project has been instrumental in bringing us forward with our digitalisation project.
Other digitalisation projects were subsequently addressed.
New innovative ideas for follow-up have emerged from the digitalisation project.
The project has helped to make our company fit for the future.
Our expectations for the project have been met.
We are very satisfied with the outcome of the project.