The project includes the provision of a tool for smart SEO optimisation of seminar descriptions. The tool analyses historical texts, researches relevant keywords and enriches them in a targeted way to improve the visibility and accessibility of the seminars on the internet. The aim of these measures is to ensure that the seminar descriptions are optimally found on the internet and thus reach more participants.

Optimising the descriptions of seminars to increase digital visibility requires a careful balance between several key factors. On the one hand, costs must be kept under control in order not to exceed the budget. On the other hand, the quality of the texts is of great importance, as only high-quality and appealing content can effectively reach the target audience. In addition, process optimisation is necessary to make operational processes efficient and to make the best use of resources. These three aspects – cost control, text quality and process optimisation – need to be reconciled in order to achieve a successful and sustainable increase in the digital visibility of seminar descriptions.