Future of trade
AI & technology as enablers
Trade is facing a revolutionary transformation driven by the use of innovative technologies and artificial intelligence (AI). In our modular training, we look at how these developments not only change the customer experience, but also open new ways to increase efficiency and process optimisation in the retail sector. From the implementation of forward-looking retail technologies to the use of digital twins for data analytics, this training series provides you with extensive knowledge and skills to fully exploit the potential of digitalisation in your company. Join us on a trip through the current technology landscape of trade and play an active role in the digital transformation of your business processes.
TRAINING
Training dates and registration
Forward-looking retail technologies
Find out how AI and digital technologies can revolutionise customer and staff experience in trade.
Innovative concepts of interaction
Discover new ways of interacting at the point of sale and how they enrich the shopping experience.
Process optimisation by digital twins
Learn how digital images of physical shops can be used to analyse and optimise business processes.
Module 1: Stimulating the use of AI in the retail sector
Artificial intelligence (AI) is fundamentally transforming the retail sector by improving the customer experience and making operations more efficient. In this module, we show you how AI technologies can support the entire purchasing process from planning to follow-up. They learn about the role of intuitive user guidance, personalised recommendations and efficient operations and how these can be implemented through AI. The aim is to show you how to use AI in your company to sustainably improve processes and customer experience.
contents
Areas of use of AI in trade
Explore AI applications to support the purchasing process and improve customer experience.
Intuitive user-friendliness
individual preferences and personalised information presentation are seen as prerequisites for the acceptance and efficiency of future assistance systems. How can these be ensured?
Technologies for a connected society
Presenting technologies that support the whole purchasing process – from planning and preparing the purchase, through the supermarket’s support to locking, to post-purchase follow-up.
Module 2: Innovative approaches to interaction at the Point of Sale
How can innovative approaches to interaction improve the customer experience at the Point of Sale (PoS)? We answer this question in this training session. We will present you with the main current developments and technical implementation options for a stronger interaction between your clients and your staff. Through practical examples, we show you the importance of using digital technologies to create an interactive and social space at the PoS.
contents
POS interaction concepts
Presentation of innovative approaches to the design of customer interaction at the Point of Sale.
Use of technology in brick-and-mortar trade
Analysis of the technical possibilities and challenges of implementation at the POS.
Customer Experience Design
Discussion on the importance of an engaging customer experience and its impact on customer loyalty.
Module 3: AI in retail: Process optimisation & data analysis with the digital twin
Are you aware of the multiple potentials offered by the use of digital twins in trade? By using digital twins, processes and workflows can be optimised as well as data analytics that provide insightful insights for your company. In this training, we show you how virtual models of shops can be used to improve product placements and operations. Learn how digital twins and AI analytics are used to optimise your strategies and increase customer satisfaction by developing a deep understanding of the link between the real and virtual world in retail.
contents
Introduction to the functioning of digital twins
The basis for digital twins and their benefits for trade.
Data analysis for business processes
Techniques and tools for data collection and analysis for optimising business processes.
Examples of applications for digital twins
Practical examples of deployment.
Module 4: Digital Product Passport: Data along the chain of custody
The Digital Product Passport plays an essential role in promoting transparency and sustainability in the chain of custody. It makes it possible to collect information from the first to the last step of the chain of custody thanks to a so-called ‘product memory’. The technical implementation of the Digital Product Passport will help you in this training. They learn how to improve traceability and make the use of resources more responsible by collecting information on the whole life cycle of a product. The aim of the module is to deepen the understanding of the practical application of the Digital Product Passport and to show its benefits in terms of efficiency, compliance and customer loyalty.
contents
Concept and meaning
Introduction to the concept of the Digital Product Passport and its role for sustainability and transparency.
Technical
Discuss the technological requirements and solutions to implement the Digital Product Passport.
Practical use cases
Explore examples of applications and benefits of the Digital Product Passport for businesses and consumers.
With this modular training, you will take the first step towards the future and best prepare your company for the challenges and opportunities of the digital transformation in trade. Become part of this forward-looking movement and actively shape the digital future of the retail sector.
