How can innovative approaches to interaction improve the customer experience at the Point of Sale (PoS)? We answer this question in this training session. We will present you with the main current developments and technical implementation options for a stronger interaction between your clients and your staff. Through practical examples, we show you the importance of using digital technologies to create an interactive and social space at the PoS.
What you expect
- Understand interaction design at POS: Find out how innovative approaches to interaction strengthen customer loyalty at the point of sale.
- Analyse technological implementation: Learn about technical solutions that enable innovative customer experiences at the POS.
- Understanding customer behaviour: Learn about changes in customer behaviour and the requirements of modern trade.
Contents
- POS interaction concepts: Presentation of innovative approaches to the design of customer interaction at the Point of Sale.
- Use of technology in brick-and-mortar trade: Analysis of the technical possibilities and challenges of implementation at the POS.
- Customer Experience Design: Discussion on the importance of an engaging customer experience and its impact on customer loyalty.
Your benefits
- Interaction design: They acquire knowledge of interaction design and its implementation in trade.
- Technological implementation strategies: They understand how technological solutions can be used effectively to improve the customer experience.
- Customer Behaviour Analysis: They are able to analyse changes in customer behaviour and develop strategies based on them.
audience
- Retailing
- Wholesale
- Gastronomy
- Business administration
- Research interested parties
Prize: EUR 650 (all four modules: EUR 2.600)
ATTENTION: Thanks to public support, You do not have to pay the training fee, and participation is free of charge!
Contact persons:
- Frederic Kerber
By e-mail: frederic.kerber@dfki.de
This training is part of the AI in commerce training series as Module 4. The modules are not built on each other and can therefore be visited independently of each other and in any order. You could also be interested in the following modules:
Module 2: Stimulating the use of AI in the retail sector
Module 3: Digital Product Passport: Data along the chain of custody
registration
The event is booked.