What is search engine marketing at all and what is the difference between SEO and SEA? In this workshop, you will learn how to make your website more visible by simple means. We explain the basics of search engine optimisation and search advertising and how you use AI and current Google tools to reach more visitors.
Contents
- What is SEO and SEA and what is the difference?
- How do I use SEO and SEA to reach more customers?
- What is the role of AI in my visibility?
- What are the concerns?
Benefits/objectives
- Learning the basics of search engine marketing.
- Get to know simple steps to increase the traffic of one’s website.
- Get to know different types of visibility tools.
audience
- Marketing enthusiasts with little or no prior knowledge.
Speaker
- Sebastian Akinci
- s.akinci@digitalzentrum-saarbruecken.de
This is a cooperation event together with the Small and medium-sized digital centre Saarbrücken.
registration
The application is made via the cooperation website: here
