The future of retail
AI & technology as trailblazers
Retail is facing a revolutionary change driven by the use of innovative technologies and artificial intelligence (AI). In our modular training course, we shed light on how these developments are not only changing the customer experience, but also opening up new ways to increase efficiency and optimize processes in retail. From implementing future-oriented retail technologies to using digital twins for data analysis – this training series provides you with comprehensive knowledge and skills to fully exploit the potential of digitalization in your company. Join us on a journey through the current retail technology landscape and take an active role in the digital transformation of your business processes.
TRAINING
Training dates and registration
Forward-looking technologies in retail
Find out how AI and digital technologies can revolutionize the customer and employee experience in retail.
Innovative interaction concepts
Discover new ways of interacting at the point of sale and how they enrich the shopping experience.
Process optimization through digital twins
Learn how digital images of physical stores can be used to analyze and optimize business processes.
Module 1: Impulses for the use of AI in retail
Artificial intelligence (AI) is fundamentally changing the retail industry by improving the customer experience and making operations more efficient. In this module, we will show you how AI technologies can support the entire purchasing process, from planning to aftercare. You will learn about the role of intuitive user guidance, personalized recommendations and efficient operating processes and how these can be implemented using AI. The aim is to show you how you can use AI in your company to sustainably improve processes and the customer experience.
Contents
Areas of application for AI in retail
Investigation of AI applications to support the purchasing process and improve the customer experience.
Intuitive user-friendliness
Individual preferences and personalized information presentation are considered basic prerequisites for the acceptance and efficiency of future assistance systems. How can these be guaranteed?
Technologies for a networked society
Presentation of technologies that support the entire shopping process – from planning and preparing the purchase, to support while strolling through the supermarket, to tracking after the purchase.
Module 2: Innovative interaction concepts at the point of sale
How can innovative interaction concepts improve the customer experience at the point of sale (PoS)? We answer this question in this training course. We will introduce you to the most important current developments and technical implementation options for greater interaction between your customers and your staff. Using practical examples, we will show you how important the use of digital technologies is for creating an interactive and social space at the PoS.
Contents
Interaction concepts at the POS
Presentation of innovative concepts for designing customer interaction at the point of sale.
Use of technology in stationary retail
Analysis of the technical possibilities and challenges of implementation at the POS.
Customer Experience Design
Discussion about the importance of an appealing customer experience and its influence on customer loyalty.
Module 3: AI in retail: process optimization & data analysis with the digital twin
Are you already aware of the diverse potential offered by the use of digital twins in retail? By using digital twins, processes and workflows can be optimized and data analyses can be carried out that provide insightful findings for your company. In this training we will show you how virtual store models can be used to improve product placement and operations. You will learn how digital twins and AI analytics are used to optimize your strategies and increase customer satisfaction by developing a deep understanding of the connection between the real and virtual worlds in retail.
Contents
Introduction to how digital twins work
The basics of digital twins and their benefits for retailers.
Data analysis for business processes
Techniques and tools for data collection and analysis for the optimization of business processes.
Application examples for digital twins
Practical examples for use.
Module 4: Digital product passport: data along the product chain
The Digital Product Passport plays a key role in promoting transparency and sustainability in the product chain. Thanks to a so-called “product memory”, it enables information to be collected from the first to the last step of the product chain. In this training course, we will show you how to successfully implement the Digital Product Passport. You will learn how collecting information about the entire life cycle of a product can improve traceability and make the use of resources more responsible. The aim of the module is to deepen the understanding of the practical application of the Digital Product Passport and to demonstrate its benefits for efficiency, compliance and customer loyalty.
Contents
Concept and meaning
Introduction to the concept of the Digital Product Passport and its role in sustainability and transparency.
Technical implementation
Discussion of the technological requirements and solutions for implementing the Digital Product Passport.
Practical use cases
Examination of application examples and advantages of the Digital Product Passport for companies and consumers.
With this modular training course, you take the first step towards the future and optimally prepare your company for the challenges and opportunities of digital transformation in retail. Become part of this pioneering movement and actively shape the digital future of retail.
